Type a topic. About an hour later you have a finished 60–90 s reel: story, voice, cut-away scenes, captions, cover and upload texts for Shorts, TikTok and Reels. You only click “approve”.
Runs on your Claude Pro or Max plan — no subscription to us.
Not mock-ups — real published reels, made with the same studio you get.
The real panel, recorded: from typing a topic to marking the reel as uploaded.
“Why your fridge hums” — or press “Find topics” and Claude picks ones people search for.
A story with a hook, the mechanism, a real number and a twist — every fact checked with sources.
your clickVoice, scenes drawn in code, captions, music, sound — checked by a producer agent first.
your clickPick a title and a cover. Get the video and ready texts for Shorts, TikTok and Instagram.
your clicksEvery way to get a reel like these costs time, money or quality. The honest comparison:
| Hire an animator | Animate it yourself | Free AI scripts | HowItReels | |
|---|---|---|---|---|
| Cost | often $100+ per reel | software + your evenings | free | $29 once + your Claude plan |
| Time per reel | days | many hours | minutes | ~1 hour, mostly unattended |
| Skills needed | a good brief | motion design | coding | none — buttons |
| Looks like the reels above | if you pay enough | depends on you | no house style | yes — same engine |
| Facts checked, quality gate | rarely | you | no | 4 checker agents |
← swipe the table →
The same studio the reels above come from — cleaned up and made easy to install.
A scene engine with materials, light, haze and particles, plus a complete published reel as a reference — your first video already looks like ours.
Storytelling rules, a fact-checker agent and funny, specific “send this to a friend” endings.
Every scene is scored against reference frames; a producer agent stops anything weak before you see it.
ElevenLabs voice with automatic checks for clipped words, music and sound effects on every event, loudness at −14 LUFS.
Drop in frames or videos you like — Claude matches their look. Or keep the house style.
Ask the built-in Claude to change the studio itself — new tabs, steps, a new look. One click restores the factory version.
You're ready if you have:
HowItReels comes from the creator of the Inside Things channel. It is the studio every reel on that channel is made with — the same pipeline, cleaned up so it installs in minutes on your computer.
Founding members get personal help from the maker and a private Discord.
The first 30 members get HowItReels for $29 instead of $49 — and help shape what it learns next.
Not for you? Full refund within 14 days, no questions asked.
Pay once. It runs on your own Claude plan — we never touch your account.
Chat with us right on this page (bottom-right) — founding members get personal help.
Use them anywhere, including commercially. Nothing is posted without you.
Yes. HowItReels runs on your own Claude Code with your own subscription — that's why there is no monthly fee to us. Claude Pro is enough to start; for a reel every day Claude Max gives Claude more room and avoids hitting limits.
They come out in the same house style — the same engine, rules and quality checks produced the examples above. Every topic is drawn fresh, so each video is unique. You can also give it your own references.
Nothing extra from us. It uses your Claude plan and your ElevenLabs credits for the voice.
No — it's software. You install it, type a topic and get reels. A one-minute guided tour inside shows where everything is.
Yes. Tell the built-in Claude what you want — a different look, new steps, a new tab — and it changes the studio for you. “Restore factory look” undoes everything.
macOS and Windows. The first start downloads anything missing (Node.js, FFmpeg) by itself — no admin rights needed.
No. It prepares the video, covers and texts for every platform; you upload them yourself.
Open the chat (bottom-right) — we help you set it up. If it's still not for you, you get a full refund within 14 days, no questions asked.
No. HowItReels is an independent product that runs on Claude Code. Claude is a trademark of Anthropic.
$29 founding price · one-time · 14-day money-back.